The Good Mobile Life – From Sweden to New York

NYU-Poly Game Innovation Lab would like to present: "The Good Mobile Life – From Sweden to New York" on Thursday,
November 8, 2012 at 11am.

The Mobile Life VINN Excellence Center was formed in 2007, and has
established itself as an internationally recognized research locus in the
area of mobile services. The center is a joint venture between three
research partners and nine industrial partners and with funding the
Swedish governmental funding agency VINNOVA. The Mobile Life
Center provides a view into our future life with digital technology; an
enjoyment society where happiness, pleasure and play are adopted
into all aspects of our lives. The unique strength of the Mobile Life
Center lies in its combination of leading edge applied research and
intense collaboration with industry. After five years, the Mobile Life
Center has grown to be about 45 researchers, exploring experiential,
leisure and playful mobile and ubiquitous interactions. The research is
interdisciplinary, involving researchers from computer science,
interaction design, sociology, psychology but also game designers,
artists, dancers, and fashion experts. The Centre’s competitive edge
lies in making serious research on what we might normally portray as
“unserious” activities in collaboration with our industry partners
Ericsson, Nokia, Microsoft Research, IKEA, ABB TeliaSonera, P,
Movinto Fun and Stockholm City. We get inspired by doing studies on
people's mundane leisure and creative activities such as horseback
riding, hunting, parkour, dancing or role-playing. We use those
insights to spur innovative design processes, resulting in mobile
applications, sensor-based applications, pervasive games, Mobile
Mash-Up services, new mobile media, technical platforms and
materials to support amateurs' creativity.

Our two guest speakers are:
Annika Warren, a professor at Stockholm University, Center Director
of the Mobile Life Center and one of the Game Innovation Lab's
international collaboration partners.
is a ‘research by design’ academic with a background in computer
science and Human-Computer Interaction, who has dedicated the
latest ten years of her life to understanding games, and more
specifically, pervasive games. These are games that are played in the
physical world, often but not necessarily with the aid of mobile and
ubiquitous technology. During 2004-2008, she acted as the
coordinator of IPerG, Integrated Project on Pervasive Games, an EU-
funded project with a total budget of 10 M Euro and nine partners
spread around Europe. Together with colleagues from this project she

co-authored the book Pervasive Games: Theory and design. Annika
teaches regularly at Stockholm University, and acts as supervisor for
bachelor, master, and PhD.D. students. Annika has industrial
experience from working for Gamefederation AB 2000-2003. She is on
the board of DIGRA, the Digital Games research association, has acted
as editor for international journals, and frequently participates in
program committees for scientific conferences.

Maria Holm , the administrative coordinator for the Mobile Life
She started in the center in August 2008. She has a background from
the industry where she has worked in a number of SME’s as director of
Finance and Administration. She has also been part of the
establishment of a company together with her husband where she still
holds the position as CFO. She has studied marketing strategy,
strategic management, operations management, IT-management and
business administration and she holds an MBA from Warwick Business
School, University of Warwick, UK. She is part of the EIT ICT labs
technology transfer program at SICS, that covers her interest for the
innovation system and the processes of commercialization. She is also
working part time as coordinator for SICS Center for Networked
System, an Institute Excellence Center hosted by the Swedish Institute
of Computer Science.

Light refreshments will be served – please come and join us!